Editorial
One score out of 100, built from five weighted components. Recalculated whenever a review is approved or firm data changes. Recomputed on a schedule so ranks reflect real movement, not noise. And — importantly — never for sale.
Rankings cannot be purchased. Featured placement in the directory is clearly labeled and never affects rank. Firms can claim their profile, correct information, and respond to reviews at no cost. Nothing a firm pays for — subscriptions, advertising, sponsored placements — is an input to the score.
Weights are fixed across the overall, category, and service rankings.
The largest single input. Every review is submitted by an identifiable client, moderated, and marked approved before it counts. The score blends the firm's average rating with a Bayesian shrinkage toward the category mean so that a firm with a small handful of five-star reviews cannot outrank one with dozens of consistent four-and-a-half-star reviews. Firms with fewer than three approved reviews are still eligible but scored conservatively.
We count the ASA, CVA, ABV, CFA, MAFF, CBA, and AM designations held by staff at the firm, weighted by seniority (partners and directors count more than associates) and by relevance to business valuation. A firm with three ASA holders and two ABVs scores materially higher here than a firm with a single generalist. Credentials are self-reported at claim and verified before display.
How many distinct valuation services the firm actually performs, relative to the ranking's scope. A firm covering all fifteen of our tracked services scores full marks on the overall ranking; the same firm scores against a narrower denominator on a category or service ranking, so that specialists are not penalized on their home page. Marketing pages don't count — engagement history and reviewer references do.
The size bracket of the practice — 1-10, 11-50, 51-200, or 200+ employees — mapped to a score that rewards capacity to handle complex, time-critical engagements. This component intentionally does not favor the largest firms outright; a mid-size firm with strong credentials and reviews can outrank a large one with weaker fundamentals.
Tenure since founding, scored on a diminishing scale. A firm ten years old earns roughly the same on this component as a firm forty years old — long enough is long enough. New firms with strong reviews and credentials are still competitive; they simply have one component working against them.
Scores recalculate the moment a review is approved or firm data changes. Overall ranks — the position numbers you see on ranking pages — are recomputed on a schedule so that they reflect settled movement rather than minute-by-minute jitter. Category and service ranks are derived from the same underlying scores restricted to firms that offer that work.
If you're a firm owner and something in your profile is wrong, claim your listing and submit the correction — verified changes flow into the next scoring cycle. If you're a client and a review has been misattributed or removed in error, contact the editorial team directly.